Frankenstack Uncovered
AI will not fix a disconnected stack. It will amplify it.
Free 45 minutes on the layer beneath AI, and the six step sequence for building one connected marketing and sales system on the budget and team you already have. Live Q&A.
Most businesses do not have a marketing problem. They have a system problem. Tools that do not talk. Follow up that slips. Marketing and sales running as two functions instead of one engine.
Everyone is now adding AI on top of that. AI amplifies whatever it sits on. Give it clarity and it compounds. Give it a Frankenstack and you get chaos, faster.
The Numbers:
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44% versus 8%. Revenue growth with a single source of truth, versus without. Same AI.
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20%. Marketers reporting high impact from AI, despite 58% investing serious time in it.
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23%. Marketers who can reliably link marketing to business outcomes.
GrowthLoop and Ascend2 2026. State of Martech 2026.
What You’ll Learn:
- Where your system leaks, and what it is costing you
- Why AI projects underdeliver, and what has to be true first
- The Six Step Foundation, in the order it has to be built
- What it costs to build, on your current budget and team
The Six Step Foundation
1. Diagnose. Where you leak, with a number attached.
2. Consolidate. One contact record, one source of truth.
3. Connect. Data moves without a human in the middle.
4. Define. What a lead is, when it passes, who owns it.
5. Activate. Behaviour led scoring, routing and nurture.
6. Amplify. Reporting first, then AI on a foundation that carries it.
AI is step six, not step one. That is why most AI projects stall.
Who it is for
Founders, marketing leaders and sales directors running tools that do not join up. Not a product demo. Not a beginner session.
Your host
John Warr, Alldigital Marketing. Recent results include a £20m qualified pipeline for an IT outsourcing business and £1.5m of new revenue for a restaurant group within 12 months.
Webinar Dates
Wednesday July 22nd - 4.00pm
Wednesday August 5th - 4.00pm
Wednesday August 19th - 4.00pm
Wednesday September 2nd - 4.00pm
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Already know you have this? Book 30 minutes.