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Enhancing the customer experience with Marketing Automation

Enhance Customer Experience with Marketing Automation

Enhance your customer experience with Marketing Automation

Send the right message at the right time.

Use Marketing Automation to deliver the right message at the right time and build trust and confidence in your product or service. Talk with your customers in their own language and let your customer buy at their own pace. Use Marketing Automation to ensure consistency of message and create brand loyalty. Drive higher margin sales, exploit upsales and cross sales opportunities and enjoy more repeat business.

Enhance the Customer Experience

Use behaviours to build customer profiles

  • Track your prospects behaviour from first engagement
  • Use progressive forms, surveys and engagement insights to profile your prospects
  • Create personas to help understand and identify their preferences and buying requirements
  • Setup Marketing Automation triggers to execute relevant campaigns
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Marketing Automation Profiles

Enhance the Customer Experience

Converse in the prospect’s language

  • Use personalised content that speaks directly to the user's buyer needs
  • Apply dynamic content to automatically engage with the right message at the right time
  • Segment your audience by what connects them, their interests, their demographics and their digital behaviours
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Marketing Automation Conversations

Enhance the Customer Experience

Allow prospects to buy at their own pace

  • Email Drip Campaigns - build realistic, personalised conversation’s with your prospects
  • Send brand consistent personalised emails articulated in a conversational ‘one to one’ exchange
  • Use Marketing Automation triggers to respond, with information they need, when they need it
  • Engage with your prospects as they wish, whether chat, phone email or via social media.
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Marketing Automation buying at own pace

Enhance the Customer Experience

Deliver a richer brand experience 

  • Build trust and confidence in your business with timely relevant content
  • Send consistent, on brand messaging through dynamic content templates
  • Give a rich personal experience of your brand irrespective of communication channel
  • Marketing Automation delivers greater loyalty and encourages referral business

 

Read our improving customer experience article
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Enhance Brand with Marketing Automation
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