Enhancing the customer experience with Marketing Automation

Home/Marketing Automation/Enhance the customer experience

Enhance Customer Experience with Marketing Automation

Enhance your customer experience with Marketing Automation

Send the right message at the right time.

Use Marketing Automation to deliver the right message at the right time and build trust and confidence in your product or service. Talk with your customers in their own language and let your customer buy at their own pace. Use Marketing Automation to ensure consistency of message and create brand loyalty. Drive higher margin sales, exploit upsales and cross sales opportunities and enjoy more repeat business.

Enhance the Customer Experience

Use behaviours to build customer profiles

Track your prospects behaviour from first engagement
Use progressive forms, surveys and engagement insights to profile your prospects
Create personas to help understand and identify their preferences and buying requirements
Setup Marketing Automation triggers to execute relevant campaigns

Read our improving customer experience article
Book a Demo

Enhance the Customer Experience

Converse in the prospect’s language

Use personalised content that speaks directly to the user's buyer needs
Apply dynamic content to automatically engage with the right message at the right time
Segment your audience by what connects them, their interests, their demographics and their digital behaviours

Read our understanding the value of customer segmentation article
Book a Demo

Enhance the Customer Experience

Allow prospects to buy at their own pace

Email Drip Campaigns - build realistic, personalised conversation’s with your prospects
Send brand consistent personalised emails articulated in a conversational ‘one to one’ exchange
Use Marketing Automation triggers to respond, with information they need, when they need it
Engage with your prospects as they wish, whether chat, phone email or via social media.

Read use Marketing Automation to our let them buy at own pace article
Book a Demo

Enhance the Customer Experience

Deliver a richer brand experience

Build trust and confidence in your business with timely relevant content
Send consistent, on brand messaging through dynamic content templates
Give a rich personal experience of your brand irrespective of communication channel
Marketing Automation delivers greater loyalty and encourages referral business

Read our improving customer experience through Marketing Automation article
Book a Demo