Alldigital Marketing Resources

Studies show misalignment between sales and marketing can result in a 30% loss in sales. That’s not a gap. That’s a gaping hole in your revenue potential. Marketing and sales working together seamlessly? It’s not a fantasy—it’s what marketing automation makes possible.

It’s not just about collecting names and emails; it’s about setting the stage for long-term engagement by understanding where leads are coming from and what they're interested in. Read our tips on how best to capture to convert.

Marketing automation is only as effective as the strategy behind it, and at the heart of that strategy lies a deep understanding of the buyer journey. Read our practical guide to mapping your buyer journeys

Imagine a world where your sales team is fed a continuous stream of hot leads—prospects who are already engaged, interested, and ready to buy. Instead of wasting time on cold calls and dead-end leads, your sales team focuses only on negotiation and closing.

Alldigital Marketing is delighted to introduce Michelle Machado as our new Business Development Manager.

Investing in the right CRM at the right time can accelerate growth, boost productivity, and enhance customer satisfaction. But how do you know when it’s time to upgrade or invest in your CRM?

A series of three high impact 15 minute webinars covering the Basics, Tactics and Future of Marketing Automation

The natural assumption is that business should cut back their marketing spend in a recession. The attached guide, based on an article by Karen Pomazal explains how businesses can better stand out, grow market share and reduce cost of acquisition during a recession and accelerate their growth out of a recession, long before your competitors realises the recession is over.

When in "growth" mode, for which marketing automation is essential, we need to keep a check on our content creation and make sure out content remains king. Here are some tips to help with your content planning.

Lead scoring is a feature used in Marketing Automation or advanced CRMs to identify the people who’ve shown the most interest in your product or service. When ordered from highest score to lowest, those with the highest score are your hottest leads. Lead scoring is the process of assigning a “score” to engagement activity, and your contacts “lead score” is broadly the cumulative score attained through their engagement activity to date. The higher the score the more engaged that person is...