Alldigital Marketing Resources

The attached article guide based on an article by Karen Pomazal  covers several reasons to "ride the recession" 

Recession impacts for marketing

• Firstly customers consider their purchases more carefully, so review your proposition, to become more "Value" focussed.
• It is more important in a recession to show the ROI on your marketing efforts
• Increase nurturing so when customers are ready to buy, you are their first call
• Tightly align your sales and marketing functions

Investing in a recession

As bigger brands with bigger market share pull back, this opens an opportunity for smaller brands to gain market share. Digital advertising costs are already 8% down, so now is a great time to up your PPC, Facebook or display advertising.

• Capitalise on competitor churn
• Focus on your own customers

7 to do's

1. Introduce and maintain agility

2. Turn off 'Nice-to-Have' campaigns

3. Double down on revenue attribution

4. Commit MORE resources to ABM

5. Analyse data for customer and market patterns

6. Invest MORE in brand-building initiatives

7. Publish MORE value-based content

Download the Marketing in a Recession full guide