Marketing in a Recession

Recession impacts for marketing

Firstly customers consider their purchases more carefully, so review your proposition, to become more "Value" focussed.

It is more important in a recession to show the ROI on your marketing efforts

Increase nurturing so when customers are ready to buy, you are their first call

Tightly align your sales and marketing functions

Investing in a recession

As bigger brands with bigger market share pull back, this opens an opportunity for smaller brands to gain market share. Digital advertising costs are already 8% down, so now is a great time to up your PPC, Facebook or display advertising.

Capitalise on competitor churn

Focus on your own customers

7 to do's

1. Introduce and maintain agility

2. Turn off 'Nice-to-Have' campaigns

3. Double down on revenue attribution

4. Commit MORE resources to ABM

5. Analyse data for customer and market patterns

6. Invest MORE in brand-building initiatives

7. Publish MORE value-based content

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