Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience
With the acquisition of Perfect Audience, SharpSpring has now directly integrated a Digital Adverting platform into their Marketing Automation platform. It is now very easily to set up Display Advertising and Re-targeting from within the SharpSpring platform and automatically track all inbound visitors from these campaigns.
Perfect Audience’s powerful lead functionality fuels top-of-the-funnel lead generation efforts, plus additional lead nurturing capabilities to maximize middle-of-the-funnel conversion. These features complement SharpSpring’s core feature set designed to track, nurture, and convert those leads into sales. Plus, easily measure your success across all channels for the greatest ROI.
Perfect Audience brings powerful digital advertising functionality to the SharpSpring offering, giving you a whole new way to deliver results:
- Drive quality leads to sites with lookalike audiences
- Capture more leads by retargeting unknown web visitors
- Convert more leads by reinforcing branding with remarketing
- Bring in more revenue by upselling/cross-selling to current customers
One Platform to Rule Them All
Perfect Audience empowers SharpSpring customers to design ads, define audiences, set up campaigns and pick bid prices, and finally launch ads across millions of sites – all from one interface.
Achieve maximum impact with access to the top 9 major ad networks, plus 200+ other leading networks:
- Google
- Facebook/Instagram
- Rubicon
- Yahoo/Verizon
- OpenX
- AOL
- AppNexus
- Smaato
- MoPub
Perfect Audience’s powerful lead functionality fuels top-of-the-funnel lead generation efforts, plus additional lead nurturing capabilities to maximize middle-of-the-funnel conversion. These features complement SharpSpring’s core feature set designed to track, nurture, and convert those leads into sales. Plus, easily measure your success across all channels for the greatest ROI.
Read the full story https://sharpspring.com/blog/perfect-audience/