Alldigital Marketing Resources

The natural assumption is that business should cut back their marketing spend in a recession. The attached guide, based on an article by Karen Pomazal explains how businesses can better stand out, grow market share and reduce cost of acquisition during a recession and accelerate their growth out of a recession, long before your competitors realises the recession is over.

When in "growth" mode, for which marketing automation is essential, we need to keep a check on our content creation and make sure out content remains king. Here are some tips to help with your content planning.

Marketing Automation uses customer insights to gain a greater understanding of how your customers think and feel about your products and services. Here we explain how automated tasks can build a picture of your customer, use the intelligence to create bespoke campaigns and respond to your customer needs. With Marketing Automation there is no better way to ensure your customer gets a personalised experience of your brand, and you see higher level conversions and ROI.

The quality of communication between your business and a prospect can make the difference between a good deal, and a great deal. Marketing Automation, by adding that the personal touch, helps build trust and confidence in your business. In this article we look at how Drip Fed nurture campaigns can be created as bespoke communications, giving a lead all the information needed to make an informed decision and buy into your brand.

User segmentation is the foundation for personalised communication. Segmenting your audience can help you add relevance to your emails, landing pages, paid ads, or other marketing campaigns. Every segment has distinguishing characteristics, needs, and interests that your Marketing Automation platform can utilise to enhance your customer journey, productivity and conversions.

At Alldigital Marketing we think that anything worth doing is worth doing properly and Marketing Automation is no different. But is the word 'automation' misleading?

Many people think of a CRM as a somewhere you store all your leads and contacts and keep a record of interactions and business opportunities. SharpSpring is much more. Its CRM is a sales optimiser. Using the integrated suite of Marketing Automation tools, SharpSprings CRM lets you initiate and build relationships with dynamic personalised email, and task automations to speedup the Sales Cycle and collaborative tools that increase productivity and conversion.

The benefits of using marketing automation (Article Martech) Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation

In a world where sales and marketing processes are becoming increasing sophisticated, Sales teams need new tricks in their CRM locker, to influence the decision making process and maximise closure rates. In recent years CRMs have evolved to newer heights with integration of Marketing Automation, predictive AI tools, social media management and digital marketing platforms. Find out how SharpSpring are driving this new waver of CRM functionality to enhance productivity and increase sales.

A newly formed marketing team at a UK based IT Consultancy and Integration business was tasked to build a multi-million pound pipeline of warm leads for its Sales team. Using a SharpSpring Marketing Automation platform, the team designed and implemented a series of campaigns over a 9 month period thay generated a £20m pipeline.