Alldigital Marketing Resources

User segmentation is the foundation for personalised communication. Segmenting your audience can help you add relevance to your emails, landing pages, paid ads, or other marketing campaigns. Every segment has distinguishing characteristics, needs, and interests that your Marketing Automation platform can utilise to enhance your customer journey, productivity and conversions.

At Alldigital Marketing we think that anything worth doing is worth doing properly and Marketing Automation is no different. But is the word 'automation' misleading?

Many people think of a CRM as a somewhere you store all your leads and contacts and keep a record of interactions and business opportunities. SharpSpring is much more. Its CRM is a sales optimiser. Using the integrated suite of Marketing Automation tools, SharpSprings CRM lets you initiate and build relationships with dynamic personalised email, and task automations to speedup the Sales Cycle and collaborative tools that increase productivity and conversion.

The benefits of using marketing automation (Article Martech) Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation

In a world where sales and marketing processes are becoming increasing sophisticated, Sales teams need new tricks in their CRM locker, to influence the decision making process and maximise closure rates. In recent years CRMs have evolved to newer heights with integration of Marketing Automation, predictive AI tools, social media management and digital marketing platforms. Find out how SharpSpring are driving this new waver of CRM functionality to enhance productivity and increase sales.

A newly formed marketing team at a UK based IT Consultancy and Integration business was tasked to build a multi-million pound pipeline of warm leads for its Sales team. Using a Lead Gen Marketing Automation platform, the team designed and implemented a series of campaigns over a 9 month period they generated a £20m pipeline.

With the acquisition of Perfect Audience, SharpSpring has now directly integrated a Digital Adverting platform into their Marketing Automation platform. It is now very easily to set up Display Advertising and Re-targeting from within the SharpSpring platform and automatically track all inbound visitors from these campaigns.

Mobify Implementation sees growth, increased productivity and better business alignment with Marketing Automation. Learn how marketing created won deals have 34% higher deal value than outbound –created deals with marketing driving 44% of sales pipeline, with 47% of won deal, whilst reducing head count by 4 and achieving a 75% reduction in work effort to qualify leads.

Being in sales can be a roller-coaster ride. There is the buzz a salesperson gets from closing a sale, but in between sales people spend many hours contacting lots of prospects, qualifying them and then following up leads, many of which will never convert. But what if there was another way, where the salespersons are only given a stream of hot leads or hot referrals, where the prospect is already warmed up and ready to buy. So all the sales person has to do is negotiate and close the sale.

Knowing that a user abandoned their cart is really helpful information. Why did they abandon it? Was the product too expensive? Did they run out of time on their lunch break? Did they see something else they preferred? Personalize the experience for them. If the products in their basket have a high value, you could send them an email with a 10% off code or suggest similar, more affordable options at the top of the page next time they visit. It’s personalized, but it’s not intrusive. It’s givi...