Alldigital Marketing Resources

07Jan

Key Benefits of Marketing Automation

The benefits of using marketing automation

Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.

  • Increased marketing efficiency. Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing saves time and improves productivity.
  • Enhanced ability to generate more and better qualified leads. Marketing automation can combine multiple criteria, including demographic, firmographic and behavioural data with a lead scoring system to generate and identify sales-qualified leads.
  • A multichannel view of prospect behaviour. Today’s marketing automation platforms are integrating multiple channels and devices including social media and mobile — to create more comprehensive prospect profiles and holistic views of prospect behaviour.
  • Better alignment of sales and marketing goals. Marketing automation software can help align sales and marketing efforts to ensure that sales reps are working with sales-ready leads. By working cooperatively to set scoring parameters and define qualified leads, sales and marketing become one team.
  • Improved lead conversion and ROI. Numerous studies have found that using a marketing automation system can increase conversions. Forrester found that B2B marketers implementing marketing automation experience a 10% increase in their sales-pipeline contribution.

Read the full article on Marctech

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