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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
Many people think of a CRM as a somewhere you store all your leads and contacts and keep a record of...
At Alldigital Marketing we think that anything worth doing is worth doing properly and Marketing Aut...
The quality of communication between your business and a prospect can make the difference between a ...
Marketing automation is only as effective as the strategy behind it, and at the heart of that strate...
Imagine a world where your sales team is fed a continuous stream of hot leads—prospects who are alr...
You may be spending £30–£50 generating a lead. That lead is worthless unless you can qualify it, nu...