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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
A series of three high impact 15 minute webinars covering the Basics, Tactics and Future of Marketin...
In a world where sales and marketing processes are becoming increasing sophisticated, Sales teams ne...
Helping buyers buy is the growth strategy for 2026. This article explores real buyer journeys, multi...
Investing in the right CRM at the right time can accelerate growth, boost productivity, and enhance ...
Marketing and sales only drive growth when they work as one, whether that is two teams or one founde...
User segmentation is the foundation for personalised communication. Segmenting your audience can hel...