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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
A leading integrated security company utilised email marketing and social media marketing to improve...
The quality of communication between your business and a prospect can make the difference between a ...
As 2026 begins, many businesses are still “thinking about” their sales and marketing systems. But ...
Marketing automation is only as effective as the strategy behind it, and at the heart of that strate...
Knowing that a user abandoned their cart is really helpful information. Why did they abandon it? Was...
Helping buyers buy is the growth strategy for 2026. This article explores real buyer journeys, multi...