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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
Step back and take a look at how you approach the business of attracting new customers, or even ensu...
Studies show misalignment between sales and marketing can result in a 30% loss in sales. That’s not...
Being in sales can be a roller-coaster ride. There is the buzz a salesperson gets from closing a sal...
With less than 6 weeks, a leading Global IT Integrator wished to attract CIOs from leading companies...
Special Customer Day offer, from Alldigital Marketing get 15% off your first six months Marketing Au...
One of the most important jobs of being a business owner is constantly keeping an eye towards the fu...