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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
With the acquisition of Perfect Audience, SharpSpring has now directly integrated a Digital Advertin...
Marketing automation is only as effective as the strategy behind it, and at the heart of that strate...
Marketers get obsessed with marketing strategies and tactics and forget the basics. Marketing is and...
Knowing that a user abandoned their cart is really helpful information. Why did they abandon it? Was...
A summary of the UK's current housing hardships – in a rare occurrence of 'plain speaking&#...
Effective Marketing Automation campaigns need to start with an understanding of the buyer to ensure ...