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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
User segmentation is the foundation for personalised communication. Segmenting your audience can hel...
The quality of communication between your business and a prospect can make the difference between a ...
A newly formed marketing team at a UK based IT Consultancy and Integration business was tasked to bu...
Marketing Automation uses customer insights to gain a greater understanding of how your customers th...
HiveTracks, a client of Easyfish Marketing, is a cloud-based tool used to monitor and maintain beehi...
The natural assumption is that business should cut back their marketing spend in a recession. The at...