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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
Being in sales can be a roller-coaster ride. There is the buzz a salesperson gets from closing a sal...
Find out more about Alldigital Marketing by attending this free virtual expo! February 25th 8:45am-3...
A summary of the UK's current housing hardships – in a rare occurrence of 'plain speaking&#...
Do you know – That using Marketing Automation is not just an asset for your bottom line on sales, i...
A leading integrated security company utilised email marketing and social media marketing to improve...
The natural assumption is that business should cut back their marketing spend in a recession. The at...