Alldigital Marketing Resources

WHO? An experienced and innovative provider of high-quality legal outsourcing solutions – achieved more then 100,000 impressions.

This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.

A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.

THE OUTCOME

• 589 webinar registrants across four webinars
• 243 downloads of thought leadership papers
• More than 100,000 impressions and 564 engagements on social media – both organically and through employee advocacy
• 263 sales-ready leads

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