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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
Effective Marketing Automation campaigns need to start with an understanding of the buyer to ensure ...
At Alldigital Marketing we think that anything worth doing is worth doing properly and Marketing Aut...
The natural assumption is that business should cut back their marketing spend in a recession. The at...
HiveTracks, a client of Easyfish Marketing, is a cloud-based tool used to monitor and maintain beehi...
Proving marketing ROI in B2B is tough with scattered data, long sales cycles, and multiple touchpoin...
In a world where sales and marketing processes are becoming increasing sophisticated, Sales teams ne...