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This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
A newly formed marketing team at a UK based IT Consultancy and Integration business was tasked to bu...
With the acquisition of Perfect Audience, SharpSpring has now directly integrated a Digital Advertin...
Step back and take a look at how you approach the business of attracting new customers, or even ensu...
Effective Marketing Automation campaigns need to start with an understanding of the buyer to ensure ...
Lead scoring is a feature used in Marketing Automation or advanced CRMs to identify the people who’...
One of the most common questions we hear is: Can Alldigital Marketing really help us grow sales by 3...