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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
Studies show misalignment between sales and marketing can result in a 30% loss in sales. That’s not...
Mobify Implementation sees growth, increased productivity and better business alignment with Marketi...
You may be spending £30–£50 generating a lead. That lead is worthless unless you can qualify it, nu...
Imagine a world where your sales team is fed a continuous stream of hot leads—prospects who are alr...
Step back and take a look at how you approach the business of attracting new customers, or even ensu...
A newly formed marketing team at a UK based IT Consultancy and Integration business was tasked to bu...