How the 90-Day Build Works

We implement one joined-up sales and marketing system, designed around your buyer journey, built on clean foundations, and handed over with training so your team can run it with confidence.

• Buyer-led by design. Built to reflect real buying behaviour, not a neat funnel.
• Automation with control. Clear rules, triggers and ownership.
• Dashboards that matter. Visibility of stage, momentum and ROI.
• Built to transfer. Documentation and training, not dependency.

Next: see what’s included in the 90-day build.

What’s Included in the 90-Day Build

Everything required to go from first interaction to sales-ready lead, implemented as a single, joined-up system your team can run and improve.

• Buyer journey mapping aligned to real buying behaviour
• Persona-led funnel design with clear stage definitions
• CRM setup for pipeline, lifecycle stages and ownership
• Lead capture and source tracking across key touchpoints
• Nurture journeys with behavioural triggers and timing rules
• Lead scoring and segmentation to support sales prioritisation
• Sales alerts and task automation to improve follow-up
• AI enhancements including email copy assist, LinkedIn enrichment into the CRM, and AI opportunity plans
• Dashboards and reporting for journey visibility and ROI
• Team training and documentation for full handover
• 30-day post-handover support to bed the system in

This is an implementation programme, not a consultancy exercise. The outcome is a working system, not a set of recommendations.

FAQ

A few practical questions we’re asked before teams commit to a 90-day build. If anything below is your situation, it’s normal, and it’s exactly what this programme is designed to handle.

Do we need to change platforms?

Not necessarily. We start with what you already have, then decide whether to simplify, consolidate or improve. The priority is a joined-up system that your team can run, not a technology overhaul for its own sake.

Is it AI-powered?

Yes. AI is built into the system and working today: email copy assist, personalised LinkedIn lead generation, and AI opportunity plans that suggest the next move to close. Because your data and processes sit in one connected system, the AI has clean information to act on. It supports your team’s judgement, it does not replace it.

How much time will we need internally?

Expect a small, consistent time commitment, mostly in the early mapping stage and during review checkpoints. We keep workshops focused, and we build the system in a way that reduces day-to-day manual work once live.

What if our data is messy?

That’s common. We’ll prioritise the minimum data needed for the system to work reliably, then improve quality over time. Clean foundations matter, especially if you plan to use AI and automation without creating chaos.

Will this replace the human touch?

No. The aim is to remove the manual grind and improve timing, so humans spend their time where it matters: qualification, conversations, and decision support. Automation handles consistency, people handle judgement.

What if we already have a “stack” of tools?

Most teams do. The issue is usually not the tools, it’s the lack of connection, rules and visibility between them. We’ll simplify where needed and make the system work end to end, so you can finally see what’s driving outcomes.

What happens after 90 days?

You own the system and your team can operate it in-house. We provide training, documentation, and a short post-handover support period to bed things in. After that, any further support is optional, with no dependency and no retainer pressure.

Can we start without doing the Assessment?

Yes, if you already have clarity on your buyer journey and sales process. If not, the Assessment is often the fastest way to remove uncertainty before building. Either way, the first step is a Marketing and Sales Review to confirm the right route.

What results should we expect?

The most immediate wins are typically better follow-up, better timing, and improved visibility, which then compounds as the system learns and is refined. We focus on measurable progress, not vanity metrics.

Ready to sense-check fit? Book a Marketing and Sales Review.

Book a Marketing and Sales Review

A short, structured conversation to confirm whether a 90-day build is the right next step, and what a connected, AI-powered system could look like for your business.

• Sense-check your current sales and marketing setup
• Identify gaps, risks and quick wins
• Clarify what “good” looks like in 90 days
• Decide the right route forward, with or without us

Practical and focused, grounded in your context. No pitch, no pressure.

Or, if you’d rather see it first, book a demo.