Alldigital Marketing Resources

Mobify Implementation sees growth, increased productivity and better business alignment with Marketing Automation. Learn how marketing created won deals have 34% higher deal value than outbound –created deals with marketing driving 44% of sales pipeline, with 47% of won deal, whilst reducing head count by 4 and achieving a 75% reduction in work effort to qualify leads.

Being in sales can be a roller-coaster ride. There is the buzz a salesperson gets from closing a sale, but in between sales people spend many hours contacting lots of prospects, qualifying them and then following up leads, many of which will never convert. But what if there was another way, where the salespersons are only given a stream of hot leads or hot referrals, where the prospect is already warmed up and ready to buy. So all the sales person has to do is negotiate and close the sale.

Knowing that a user abandoned their cart is really helpful information. Why did they abandon it? Was the product too expensive? Did they run out of time on their lunch break? Did they see something else they preferred? Personalize the experience for them. If the products in their basket have a high value, you could send them an email with a 10% off code or suggest similar, more affordable options at the top of the page next time they visit. It’s personalized, but it’s not intrusive. It’s givi...

With less than 6 weeks, a leading Global IT Integrator wished to attract CIOs from leading companies in Spain and surrounding countries to a second Global Block Chain event held in Madrid with ambitions to inform and generate leads

One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades alone, we seem to have leaped forward in technological prowess. Tech advancements make some aspects of life easier, but also brings incre...

Marketing Automation uses a suite of tools that work together to generate leads, drive sales and improve productivity. But can you justify the cost of a Marketing Automation licence, just based on the cost savings of buying the component Martech tools separately? The answer is “yes” with savings of over £700 per month being typical for a small to mid- sized business. In this article we show how you could save more than 50% of your Marketing technology costs by switching away from your existing...

HiveTracks, a client of Easyfish Marketing, is a cloud-based tool used to monitor and maintain beehives. HiveTracks used SharpSpring marketing automation to segment its customers, nurturing each group with the right content at the right time.

Achieving more than 100,000 impressions was possible when this business organised its previously sporadic and limited social media marketing in to a well planned and executed campaign through Marketing Automation that aligned the objectives of sales and marketing teams...

A leading integrated security company utilised email marketing and social media marketing to improve leads generation and the appropriate capture of potential new business. The company applied lead scoring to nurture leads and achieve 1,062 unique downloads of a white paper...

A summary of the UK's current housing hardships – in a rare occurrence of 'plain speaking' in a recent Government white paper it was stated that, "the housing market in this country is broken".