Alldigital Marketing Resources

Effective Marketing Automation campaigns need to start with an understanding of the buyer to ensure they get the best possible experience from your business. Using customer insights, generated from automated campaigns, gain deeper knowledge of how your customers think and feel about your products and services, boost their confidence in your company, enhance sales, drive customer loyalty and stand out from the competition.

Marketers get obsessed with marketing strategies and tactics and forget the basics. Marketing is and always was about understanding your audience and finding ways to engage with them. this article may be short but it sits at the heart of best practice marketing.

So you are not sure what Marketing Automation is or what it can do? This Alldigital Marketing article explains the key benefits of marketing automation and how it can increase efficiency, lead conversion and enrichen the customer experience.

Find out more about Alldigital Marketing by attending this free virtual expo! February 25th 8:45am-3:45pm. Dip in and out as you wish, and keep your eyes open for exclusive promo offers.

At Alldigital Marketing we think that anything worth doing is worth doing properly and Marketing Automation is no different. But is the word 'automation' misleading?

Many people think of a CRM as a somewhere you store all your leads and contacts and keep a record of interactions and business opportunities. SharpSpring is much more. Its CRM is a sales optimiser. Using the integrated suite of Marketing Automation tools, SharpSprings CRM lets you initiate and build relationships with dynamic personalised email, and task automations to speedup the Sales Cycle and collaborative tools that increase productivity and conversion.

The benefits of using marketing automation (Article Martech) Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation

In a world where sales and marketing processes are becoming increasing sophisticated, Sales teams need new tricks in their CRM locker, to influence the decision making process and maximise closure rates. In recent years CRMs have evolved to newer heights with integration of Marketing Automation, predictive AI tools, social media management and digital marketing platforms. Find out how SharpSpring are driving this new waver of CRM functionality to enhance productivity and increase sales.

A newly formed marketing team at a UK based IT Consultancy and Integration business was tasked to build a multi-million pound pipeline of warm leads for its Sales team. Using a SharpSpring Marketing Automation platform, the team designed and implemented a series of campaigns over a 9 month period thay generated a £20m pipeline.

With the acquisition of Perfect Audience, SharpSpring has now directly integrated a Digital Adverting platform into their Marketing Automation platform. It is now very easily to set up Display Advertising and Re-targeting from within the SharpSpring platform and automatically track all inbound visitors from these campaigns.