With the level of digital engagement moving forward at a pace, there is never a better time to enhance those personal interactions by automating the mundane tasks and give a real boost to your sales and marketing teams, enhancing your alignment, efficiency, and productivity, while still ensuring your valuable customers are feeling like they are getting that all important personal interaction.
(According to Sales Fusion, 77% of business owners had an increase in conversions after using marketing automation software).
Integrated tools that work together
The Marketing Automation platform is a simple to use suite of integrated tools that work together, across your business to generate leads, drive sales and improve productivity for your operation. Designed to track, attract and build relationships with prospects, from social media management to email nurture campaigns that convert and then push qualified leads into your sales pipeline.
The alignment of the automated sales and marketing process offers significant benefits, effectively simplifying your sales and lead generation and enhancing your customer service. The automated approach will identify what lead stage your prospect is in, allowing them to buy at their own pace, bringing better quality, leads to the table that are 'sales ready'.
The single platform reduces the level of interaction in your marketing model while keeping track of your sales activity, creating a unified approach for your teams with no repetition of efforts, and accurate and well managed data.
(Instapage recently reported that: Marketing professionals spend 50% of their time manually searching for information (and an average of 18 minutes to locate each document). With automation, admin work is significantly reduced, as it allows you to automatically streamline data between a CRM, Instapage also stare that: 92% of users say that their main goal with marketing automation software is to improve their qualified lead pipeline, followed by customer retention (81%), and then lead nurturing (66%) ).
Track and convert leads
How you handle each lead stage will depend on the real time data captured in the ‘Life of the lead’ as it is passed over automatically to your sales team's CRM system. Tracking your leads is achieved by implementing appropriate lead generation strategies, marketers can target their ideal customer based on industry, location, job role, seniority, and other qualifying resources. Leads are nurtured as they complete their journey through the sales funnel (or cycle) and once qualified pass to the sales team as sales ready.
If you are looking to grow your business, gain a better understanding of customer needs drive greater loyalty, client upsell and enhance referral business, contact us now for a no obligation demonstration and assessment to see if Marketing Automation would work for you.