Marketing Automation uses a suite of tools that work together to generate leads, drive sales and improve productivity.
But can you justify the cost of a Marketing Automation licence, just based on the cost savings of buying the component Martech tools separately?
The answer is “yes” with savings of over £700 per month being typical for a small to mid- sized business.
Below we show how you could save more than 50% of your Martech costs by switching away from your existing Martech tools and moving to a Marketing Automation all in one solution.
Email Marketer
Leading solutions like Mailchimp and Constant Contact for a 10K contact base, is around £110.00 per month. You can easily pay £200.00 plus if you want the extra features, including drip campaign and logic automation tools which are built in with Marketing Automation solutions.
Landing Page Builder
Digital Marketers understand the power of good landing pages for conversion, using solutions like Unbounce or Leadpages. For 75 pages, these solutions cost around £80.00 per month. Marketing Automation has integrated landing page builders built in.
Forms
Forms are a great way to engage with prospects and share premium content, register for events, or gain feedback. Form Assembly, Gravity Forms cost from £100.00 per month, increasing to £225.00 to integrate directly to Salesforce. Marketing Automation has integration to yours or its own CRM built in.
Social Media Management
Most businesses use a solution like Hootsuite or Sendible to manage their Social media, that let you listen, interact and schedule posts. Costs range from around £85 per month. Marketing Automation has this built in with direct tracking so you know which of your prospects view or interact with your posts.
CRM
Not all marketing automation systems have built in CRMs, for instance Pardot uses Salesforce. Most Marketing Automation solutions will integrate to most leading CRM solutions like, Salesforce or Pipedrive. These solutions have user licence costs of £20.00 to £50.00 per month, so for a modest 5-10 user solution costs exceed £300.00 per month. Our preferred Marketing Automation, provides all the power and features of these leading solutions built in.
Web Visitor ID
Leadforensics and Leadfeeder use reverse IP lookup data to give information on the companies visiting your website. Using a model based in identifying potential leads, these solutions costs upwards of £200.00 per month. SharpSpring our preferred Marketing automation system has this built in.
Analytics and Dashboards
When using multiple technologies, where each offers its own dashboards or APIs, there is significant cost to collating this information into a single dashboard and passing data back using an API manager like Zapier to consolidate your insights, ideally into your CRM system. It is likely you will spend £250.00 per month plus developing dashboards and reporting systems that give you insights into your marketing spend and which campaigns or marketing tools deliver best returns. Again as all the information is in one platform, removing the need for integrations, Marketing Automation provides tools to not only view but optimise your campaign spend.
So add this up and typically your MarTech tools will cost you in excess of £1300 per month. The top end Marketing Solutions like Hubspot, Marketo have licence fees over £2,000 per month, solution like SharpSpring our preferred solution starts from £600.00 per month and includes 3 hours of support per month to help you run and optimise your campaigns that drive more leads and higher conversion.
To compare features and the costs of leading Marketing Automation solutions visit our Marketing Automation Comparison page, try Marketing Automation for yourself or book a demo now.