Archive by author:
AlisonReturn
A series of three high impact 15 minute webinars covering the Basics, Tactics and Future of Marketing Automation
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Lead scoring is a feature used in Marketing Automation or advanced CRMs to identify the people who’ve shown the most interest in your product or service. When ordered from highest score to lowest, those with the highest score are your hottest leads.
Lead scoring is the process of assigning a “score” to engagement activity, and your contacts “lead score” is broadly the cumulative score attained through their engagement activity to date.
The higher the score the more engaged that person is...
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Special Customer Day offer, from Alldigital Marketing get 15% off your first six months Marketing Automation Licence.
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Step back and take a look at how you approach the business of attracting new customers, or even ensuring the ones you have are getting the commitment from your brand that they deserve.
Marketing Automation is a simple to use platform with a suite of integrated tools that work together, across your business to generate leads, drive sales and enhance conversion rates.
More and more business are converting to this technology, aligning teams, and increasing productivity through the streamlined p...
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Do you know – That using Marketing Automation is not just an asset for your bottom line on sales, it’s a great benefit for your sales and marketing teams. Marketing Automation aligns your business saving both time and money.
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10Feb
Alison |
Content Marketing,
Referrals,
Buyer Profile,
Behaviours,
Personas,
Automation,
Customer Insights,
Segmentation,
Dynamic content,
Drip Feed Campaigns,
Client Retention |
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Effective Marketing Automation campaigns need to start with an understanding of the buyer to ensure they get the best possible experience from your business. Using customer insights, generated from automated campaigns, gain deeper knowledge of how your customers think and feel about your products and services, boost their confidence in your company, enhance sales, drive customer loyalty and stand out from the competition.
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