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Home
Services
AI-Powered Marketing & Sales Engine
Marketing and Sales assessment
Site
Search
Social
Mobile
Marketing Automation
Enhance the customer experience
Better Sales Conversion
Improved Marketing Productivity
Single Platform Growth Engine
Marketing Automation key features
Benefits of Marketing Automation
Why Choose SharpSpring
Marketing Automation Taster
Vendor Comparisons
Marketing Automation Webinars
Book a Demo
GDPR and Marketing Automation
B2B Lead Generation
Estate Agents
Property Developers
Retirement Community Operators
About Us
Our Values
John Warr
John Warr Speaker
Alison Lidderdale
Michelle Machado
Clients
Feedback
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Resources
Frankenstack Quiz
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Contact
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Effective Marketing Automation campaigns need to start with an understanding of the buyer to ensure they get the best possible experience from your business. Using customer insights, generated from automated campaigns, gain deeper knowledge of how your customers think and feel about your products and services, boost their confidence in your company, enhance sales, drive customer loyalty and stand out from the competition.
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Marketing Automation
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Are your marketing and sales working as one, or losing you sales?
09/09/2026 14:50:00
View Count 20
Marketing and sales only drive growth when they work as one, whether that is two teams or one founder doing both. See why one connected system, not more tools, puts growth back in your control.
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What a connected Marketing and Sales system actually is
27/08/2026 17:10:00
View Count 114
Most businesses already have the talent to grow. What holds them back is the marketing and sales system and process underneath it. This is what one connected system actually looks like, capture to rep...
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The 5 Signs Your Leads Are Going Cold
12/08/2026 15:52:00
View Count 111
Leads rarely die dramatically. They go quiet, lose momentum and go cold, usually because follow-up was slow, generic, or never happened. Here are the five signs to watch for, the one fix for each, and...
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State of Martech 2026: Everyone Is Racing to Add AI. Almost No One Has Fixed the Layer Underneath.
29/07/2026 14:47:00
View Count 482
AI is everywhere now, so it is no longer your edge. The State of Martech 2026 data shows what actually decides who wins: the connected layer beneath it.
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Big Brands Just Got Smarter. Here's How SMEs Stay in the Race
10/06/2026 09:20:00
View Count 526
A company you've probably never heard of just raised $150 million to build AI agents that run marketing autonomously for brands like Domino's and Spotify. No human pressing Go. This is not enterprise ...
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Automation With Purpose: 5 Golden Rules To Turn £30 Leads Into Repeatable £10k Revenue
23/02/2026 11:28:00
View Count 491
You may be spending £30–£50 generating a lead. That lead is worthless unless you can qualify it, nurture it properly and convert it into revenue. Too many businesses jump straight into automated sequ...
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Helping Buyers Buy: Why Mapping the Real Customer Journey Drives Growth
30/01/2026 16:45:00
View Count 950
Helping buyers buy is the growth strategy for 2026. This article explores real buyer journeys, multi-touch behaviour and how aligned sales and marketing systems drive better outcomes.
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Marketing Automation in 2026 | Why Delay Is Costing You Growth
04/01/2026 15:28:00
View Count 816
As 2026 begins, many businesses are still “thinking about” their sales and marketing systems. But delay is a decision — one that impacts growth, cost, and competitiveness. This article explains why...
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Five Practical Steps to Get Your Marketing Automation Ready for 2026
18/12/2025 12:55:00
View Count 1452
How to simplify your stack, align sales and marketing, and use AI to build a system you can own and scale with confidence
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AI and Marketing Automation: What Worked and What Didn't in 2025
28/11/2025 09:10:00
View Count 510
Review of how AI supported Marketing Automation in 2025 and where it fell short. This article explores where AI genuinely improved productivity, where feature-led hype failed to deliver results, and h...
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