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Home
Services
Marketing and Sales assessment
Own Your Marketing and Sales System
Site
Search
Social
Mobile
Marketing Automation
Enhance the customer experience
Better Sales Conversion
Improved Marketing Productivity
Single Platform Growth Engine
Marketing Automation key features
Benefits of Marketing Automation
Why Choose SharpSpring
Marketing Automation Taster
Vendor Comparisons
Marketing Automation Webinars
Book a Demo
GDPR and Marketing Automation
B2B Lead Generation
Estate Agents
Property Developers
Retirement Community Operators
About Us
Our Values
John Warr
John Warr Speaker
Alison Lidderdale
Michelle Machado
Clients
Feedback
Partners
Resources
Frankenstack Quiz
Job Vacancies
Contact
Terms
Alldigital Marketing Resources
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MARKETING AUTOMATION
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B2B
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28
Nov
Why It’s Not About B2B Or B2C Marketing Anymore, But B2H (Business To Human)
Jess Warr
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B2B
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Marketers get obsessed with marketing strategies and tactics and forget the basics. Marketing is and always was about understanding your audience and finding ways to engage with them. this article may be short but it sits at the heart of best practice marketing.
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Marketing Automation
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News
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Case Studies
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Marketing Basics
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Automation With Purpose: 5 Golden Rules To Turn £30 Leads Into Repeatable £10k Revenue
23/02/2026 11:28:00
View Count 304
You may be spending £30–£50 generating a lead. That lead is worthless unless you can qualify it, nurture it properly and convert it into revenue. Too many businesses jump straight into automated sequ...
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Helping Buyers Buy: Why Mapping the Real Customer Journey Drives Growth
30/01/2026 16:45:00
View Count 551
Helping buyers buy is the growth strategy for 2026. This article explores real buyer journeys, multi-touch behaviour and how aligned sales and marketing systems drive better outcomes.
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Marketing Automation in 2026 | Why Delay Is Costing You Growth
04/01/2026 15:28:00
View Count 505
As 2026 begins, many businesses are still “thinking about” their sales and marketing systems. But delay is a decision — one that impacts growth, cost, and competitiveness. This article explains why...
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Five Practical Steps to Get Your Marketing Automation Ready for 2026
18/12/2025 12:55:00
View Count 1041
How to simplify your stack, align sales and marketing, and use AI to build a system you can own and scale with confidence
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AI and Marketing Automation: What Worked and What Didn't in 2025
28/11/2025 09:10:00
View Count 328
Review of how AI supported Marketing Automation in 2025 and where it fell short. This article explores where AI genuinely improved productivity, where feature-led hype failed to deliver results, and h...
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Agentic AI Is Already Shaping the Future of Marketing
28/10/2025 16:34:00
View Count 330
You don’t need a crystal ball to see where marketing is going — it’s already happening. Enterprise brands are using Agentic AI to deliver jaw-droppingly personalised messages, at the perfect time, ...
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The 4 Types of AI Agents Reshaping Marketing—and What They Mean for the Buyer Journey
16/10/2025 15:11:00
View Count 357
AI is transforming marketing—but not in the way you might think. Discover the four distinct AI agent types every business needs to understand, and how they’re influencing buyer behaviour, automation...
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Why Marketing Automation Isn’t Just for Big Business Anymore
08/10/2025 11:01:00
View Count 593
Think marketing automation is just for big brands? Think again. Discover how small businesses are using smart, affordable tools to save time, convert more leads, and grow faster — without needing a h...
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Marketing ROI in B2B: Turning Engagement Data into Actionable Insights
10/09/2025 09:33:00
View Count 487
Proving marketing ROI in B2B is tough with scattered data, long sales cycles, and multiple touchpoints. This article shows how to capture meaningful engagement data, apply attribution models, and simp...
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Why Every Time-Starved Marketer Needs an All-in-One Automation Platform
23/07/2025 12:36:00
View Count 552
Drowning in deadlines, juggling endless tasks, and struggling to show ROI? Discover how a single marketing automation platform can reclaim your time, boost conversions, and finally prove your impact
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