Alldigital Marketing Resources

Leads rarely die dramatically. They go quiet, lose momentum and go cold, usually because follow-up was slow, generic, or never happened. Here are the five signs to watch for, the one fix for each, and a free checklist to score your own system in three minutes. Read the 5 signs

You may be spending £30–£50 generating a lead. That lead is worthless unless you can qualify it, nurture it properly and convert it into revenue. Too many businesses jump straight into automated sequences without understanding who they are talking to or where that buyer is in the journey. This article outlines five practical rules to combine behaviour, profiling, AI and human judgement to turn activity into repeatable £10k deals.

The natural assumption is that business should cut back their marketing spend in a recession. The attached guide, based on an article by Karen Pomazal explains how businesses can better stand out, grow market share and reduce cost of acquisition during a recession and accelerate their growth out of a recession, long before your competitors realises the recession is over.

When in "growth" mode, for which marketing automation is essential, we need to keep a check on our content creation and make sure out content remains king. Here are some tips to help with your content planning.