The natural assumption is that business should cut back their marketing spend in a recession. The attached guide, based on an article by Karen Pomazal explains how businesses can better stand out, grow market share and reduce cost of acquisition during a recession and accelerate their growth out of a recession, long before your competitors realises the recession is over.
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When in "growth" mode, for which marketing automation is essential, we need to keep a check on our content creation and make sure out content remains king. Here are some tips to help with your content planning.
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