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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
Without capturing contact details from website visitors downloading reports the business was struggling with lead generation and there was a concern that potential leads were being missed.
A Customer Relationship Management (CRM) Marketing Automation system was developed to manage the delivery of email marketing and social media marketing coupled with lead scoring and grading. Captured leads were assigned to a nurture programme where they were scored on how interested they were in one of the company’s services.
Achieving more than 100,000 impressions was possible when this business organised its previously spo...
When in "growth" mode, for which marketing automation is essential, we need to keep a chec...
A series of three high impact 15 minute webinars covering the Basics, Tactics and Future of Marketin...
Imagine a world where your sales team is fed a continuous stream of hot leads—prospects who are alr...
Many people think of a CRM as a somewhere you store all your leads and contacts and keep a record of...
The natural assumption is that business should cut back their marketing spend in a recession. The at...