Alldigital Marketing Resources

WHO? A leading global integrated security company – achieved 1,062 unique downloads.  A Customer Relationship Management (CRM) Marketing Automation system was developed to manage the delivery of email marketing and social media marketing coupled with lead scoring and grading. Captured leads were assigned to a nurture programme where they were scored on how interested they were in one of the company’s services.

Without capturing contact details from website visitors downloading reports the business was struggling with lead generation and there was a concern that potential leads were being missed. 

A Customer Relationship Management (CRM) Marketing Automation system was developed to manage the delivery of email marketing and social media marketing coupled with lead scoring and grading. Captured leads were assigned to a nurture programme where they were scored on how interested they were in one of the company’s services.

THE OUTCOME

• 1,062 unique downloads of the white paper
• 13.83% email open rate resulting in a 2.17% click-through rate
• Digital marketing ‘know-how’ enhanced providing an acquisition and lead nurturing framework
• Huge benefits to the Sales team

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