Alldigital Marketing Resources

Effective Marketing Automation campaigns need to start with an understanding of the buyer to ensure they get the best possible experience from your business. Using customer insights, generated from automated campaigns, gain deeper knowledge of how your customers think and feel about your products and services, boost their confidence in your company, enhance sales, drive customer loyalty and stand out from the competition.

Marketers get obsessed with marketing strategies and tactics and forget the basics. Marketing is and always was about understanding your audience and finding ways to engage with them. this article may be short but it sits at the heart of best practice marketing.

So you are not sure what Marketing Automation is or what it can do? This Alldigital Marketing article explains the key benefits of marketing automation and how it can increase efficiency, lead conversion and enrichen the customer experience.

At Alldigital Marketing we think that anything worth doing is worth doing properly and Marketing Automation is no different. But is the word 'automation' misleading?

Many people think of a CRM as a somewhere you store all your leads and contacts and keep a record of interactions and business opportunities. SharpSpring is much more. Its CRM is a sales optimiser. Using the integrated suite of Marketing Automation tools, SharpSprings CRM lets you initiate and build relationships with dynamic personalised email, and task automations to speedup the Sales Cycle and collaborative tools that increase productivity and conversion.

The benefits of using marketing automation (Article Martech) Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation

In a world where sales and marketing processes are becoming increasing sophisticated, Sales teams need new tricks in their CRM locker, to influence the decision making process and maximise closure rates. In recent years CRMs have evolved to newer heights with integration of Marketing Automation, predictive AI tools, social media management and digital marketing platforms. Find out how SharpSpring are driving this new waver of CRM functionality to enhance productivity and increase sales.

Being in sales can be a roller-coaster ride. There is the buzz a salesperson gets from closing a sale, but in between sales people spend many hours contacting lots of prospects, qualifying them and then following up leads, many of which will never convert. But what if there was another way, where the salespersons are only given a stream of hot leads or hot referrals, where the prospect is already warmed up and ready to buy. So all the sales person has to do is negotiate and close the sale.

Marketing Automation uses a suite of tools that work together to generate leads, drive sales and improve productivity. But can you justify the cost of a Marketing Automation licence, just based on the cost savings of buying the component Martech tools separately? The answer is “yes” with savings of over £700 per month being typical for a small to mid- sized business. In this article we show how you could save more than 50% of your Marketing technology costs by switching away from your existing...